“Fashion is what you adopt when you don't know who you are.”

It is a plague that invades the souls of every man and eats at the very core of our existence. The achilles heal of men? Bad fashion. Not necessarily bad fashion all together but trends and trying to be cool by fitting in. You're shooting yourself in the foot. While Aberclonebie and Lollister work and it doesn't phase most girls, why be congruent with everyone else and not really yourself?
You don't wanna look like every other guy in the crowd, do you? The very essence of fashion is to develop an avatar that is true to yourself. This will not only portray your personality and be geared towards the type of girls you want, but also you will be more comfortable and stand out as the individual you really are, Or hope to be. So where do we go from here? Wear outlandish shit that catches attention like platform boots with fish in them? Dress in suits or like a 70's porn star? Not exactly. It's a little more complex and sane than that... unless tuxedo shirts are your thing in which case you need more help than I can give.

Creating your avatar

An avatar is actually one of the simplest things to create. People struggle with this aspect because their whole life they've been put into cookie cutter molds. How many times have you seen the kid at the mall dressed like a emo kid with a tie on his leg with 3 hot girls hanging all over him that aren't his type at all? I'm willing to guess at least once and you said to yourself "Really, him? He's not even their type." Is he a pick up artist? Chances are no, he's just different. He doesn't fit the typical high school jock look and isn't afraid to express himself. Your avatar should reflect whom you are. Don't be afraid to let loose and take chances. Some simple ways to start developing your own look to fit your personality:

What kind of music are you into?
What are your interests?
What type of girls would YOU like to attract?
What is your TRUE personality that you would like people to know?
What kind of guys do girls you want like? What is their style?

This is just a basic guideline. Chances are a girl that is into rock music and painting isn't gonna go for a guy in a polo shirt and docker dress pants. Sure it could happen if you have super tight game, but that doesn't convey the person you are, does it? This is where you get ideas from outside sources, make small changes if you want. But always...

PUSH YOUR COMFORT BOUNDARIES

Go to a store and just start trying everything on. Do this one day a week goto the mall and try on things you wouldn't normally wear or different combinations. Don't worry about sarging, make this an off day when you have nothing planned or some night after you've already made your rounds. It only takes an hour or two and you'll start to know the stores you want to hit every time. You might think you'll look stupid in a blazer or suit at a club when everyone is wearing a button up shirt, you might even get made fun of your dress boots, but when you're dressed to the nines you'll feel good about yourself. Every guy that makes fun of you they're jealous they just don't know it. Girls notice a nice dressed guy with a congruent outfit that stands out. And any attention is good attention. I can't tell you how many guys have made fun of my boots and hours later asked where I've gotten them.

"We cannot become what we need to be by remaining what we are."
-- Max DuPree

Be creative, have fun, just don't look like a complete asshat. Do what works and experiment a little. Small changes help you find what works for you and in the long run, wear it with confidence. No amount of expensive clothing or cool looking t-shirts will make a shit of difference if the look isn't congruent with your personality and you feel comfortable in them. It's easier than you think.

Until next time RAWKSTAHZ, keep the pimp hand strong.